CAPs -
Customer Analytic Professionals

CAPs - Customer Analytic ProfessionalsCAPs - Customer Analytic ProfessionalsCAPs - Customer Analytic Professionals

CAPs -
Customer Analytic Professionals

CAPs - Customer Analytic ProfessionalsCAPs - Customer Analytic ProfessionalsCAPs - Customer Analytic Professionals
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Turning Data Into Dollars

Turning Data Into Dollars Turning Data Into Dollars Turning Data Into Dollars

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Turning Data Into Dollars

Turning Data Into Dollars Turning Data Into Dollars Turning Data Into Dollars

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 Maximize profits with your current customers!

CAPs is dedicated to helping you understand your customer base.  With the information we provide, you can increase your profits while decreasing your headaches!


Concentrate on the customers who bring the best return!

Using a customized scoring formula, we help you learn who your best customers are.  Once you know that, you can concentrate your sales and service efforts on the right kind of client to maximize your profit and reduce the amount of resources dedicated to them.  Time saved is money saved!

Learn who your best customers are - based on cost of closing the sale, average ticket price, costs in man hours, retention and recovery efforts! 

Informative Articles

 This CIO Article Describes What CAPs does in the World of "Data Science"


What makes a GREAT SAS administrator?


Addressing Fraudulent Payment Activity with Advanced Decision Management Analytics


Best Practice Considerations for Database Management System (DBMS) Migration

Find out more

What can CAPs Help With?

Target Market Qualification

Target Market Qualification

Target Market Qualification

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 CAPs serves the following industries... Financial Services (which includes Banking, Credit Card, and Insurance), Health Care, Government, Non-Profit, Retail, and Manufacturing. 

Consider This...

Target Market Qualification

Target Market Qualification

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  • How can I make my marketing dollars work better for me?
  • How can I reduce "throw-away" advertising?
  • So, I've collected all this data...Now what?
  • More specifically, I've collected data and information about my customers...NOW WHAT? 

Recommended Solution

Estimated Opportunity Value

Estimated Opportunity Value

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 Add the “Good Customer Score” to the Data Warehouse (or customer database) and begin using it to develop and implement specific targeted Acquisition, Rewards, Retention, and Recovery strategies. 

Estimated Opportunity Value

Estimated Opportunity Value

Estimated Opportunity Value

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 For example, a recommendation to reduce the attrition of a company’s “Top Good Customers” >= 2 Years on Book revealed a revenue lift opportunity of $15+ Million annually. 

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