Turning Data Into Dollars
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Turning Data Into Dollars
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What can CAPs Help With?
Target Market Qualification
Target Market Qualification
Target Market Qualification
CAPs serves the following industries... Financial Services (which includes Banking, Credit Card, and Insurance), Health Care, Government, Non-Profit, Retail, and Manufacturing.
Consider This...
Target Market Qualification
Target Market Qualification
- How can I make my marketing dollars work better for me?
- How can I reduce "throw-away" advertising?
- So, I've collected all this data...Now what?
- More specifically, I've collected data and information about my customers...NOW WHAT?
Recommended Solution
Estimated Opportunity Value
Estimated Opportunity Value
Add the “Good Customer Score” to the Data Warehouse (or customer database) and begin using it to develop and implement specific targeted Acquisition, Rewards, Retention, and Recovery strategies.
Estimated Opportunity Value
Estimated Opportunity Value
Estimated Opportunity Value
For example, a recommendation to reduce the attrition of a company’s “Top Good Customers” >= 2 Years on Book revealed a revenue lift opportunity of $15+ Million annually.