CAPs -
Customer Analytic Professionals

CAPs - Customer Analytic ProfessionalsCAPs - Customer Analytic ProfessionalsCAPs - Customer Analytic Professionals

CAPs -
Customer Analytic Professionals

CAPs - Customer Analytic ProfessionalsCAPs - Customer Analytic ProfessionalsCAPs - Customer Analytic Professionals
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    • CAPs Home
    • CAPs Services
    • About CAPs
    • Testimonials
    • Contact Us
  • CAPs Home
  • CAPs Services
  • About CAPs
  • Testimonials
  • Contact Us

Value-Add Services Delivering Success...

How We Do It...

 CAPs helps you better understand who your best customers are through advanced analytics.  By knowing what your most profitable customer looks like, you can then focus your marketing, sales, support and services to target the most profitable areas of your company.

Ultimately, the objective is to custom develop a "Good Customer Score (GCS)" for your company so you can capitalize on the benefits offered by knowing who are your best & worst customers.

Click here to see a sample Good Customer Score 

Tools For Your Success...

Want to learn more about how CAPs can make you money?  Use these tools to find out more!

CAPs - Service Assessment Form


CAPS - Services Offered 


Data Modeling ROI Calculator

Process Improvement Calculator

How can I make my marketing dollars work better for me?

How can I make my marketing dollars work better for me?

How can I make my marketing dollars work better for me?

 Through the application of predictive modeling, you can identify which customers have the greatest propensity to buy more product...then a campaign is focused on the right group to increase customer satisfaction and, ultimately, the customer will stick around longer. From a customer perspective, It’s like going back for seconds of grandma’s best holiday dinner. 

How can I reduce "throw-away" advertising?

How can I make my marketing dollars work better for me?

How can I make my marketing dollars work better for me?

 By segmenting your prospect database on type of service or product so that it matches up with specific types of customer profiles, one can tailor marketing materials that are of relevant interest to the potential client.  This match methodology will reduce the “Toss Factor” generating a lift in response rate and, ultimately, new customer acquisition.  From a customer perspective, this would be like going shopping and having someone else pick out exactly what you want before you walk in the door. 

So, I've collected all this data...Now what?

How can I make my marketing dollars work better for me?

More specifically, I've collected data and information about my customers...NOW WHAT?

 The key is to organize the data into subject matter area.  Then it can be used to tell a story (or several stories).  The result will have several uses in respect to how the business operates.  Once the data is organized, there are limitless uses that will reduce costs and make money.  Having data unorganized would be like a farmer mixing corn and beans in one bin.  The result would be of little or no value.  However, keeping the two separate, clean and ready for market makes the product quite valuable and ready to be processed. 

More specifically, I've collected data and information about my customers...NOW WHAT?

Shelf-ware…We bought this hardware/software and never use it...Where's the "Value Add?"

More specifically, I've collected data and information about my customers...NOW WHAT?

 

Now it’s time to “Turn the Data into Dollars!”  This is done through a very structured process of analysis.  The data is organized, sampled, explored, modified, modeled, and assessed to determine the best methods for generating savings and/or revenue.  The result will be Business Process Optimization and/or the applied science of Predictive Analytics.  This is like a scientist finding a new species or element that will benefit mankind in their quest for the betterment of the human experience. 

Shelf-ware…We bought this hardware/software and never use it...Where's the "Value Add?"

Shelf-ware…We bought this hardware/software and never use it...Where's the "Value Add?"

Shelf-ware…We bought this hardware/software and never use it...Where's the "Value Add?"


 It is terribly frustrating to purchase technology that just sits on a SHELF...Right?  Well, CAPs has been helping dust off that technology and turn it into a "value proposition" as it was originally intended.  It starts with an evaluation of the business requirements and making sure they are tied to a solid business process that adds value.  Delivering "value" from the technology is the result you can expect from this service.
 

Cryptocurrencies are too complicated for me...Need Help?

Shelf-ware…We bought this hardware/software and never use it...Where's the "Value Add?"

Shelf-ware…We bought this hardware/software and never use it...Where's the "Value Add?"


 Working with cryptocurrencies, whether as a business or an individual, can be terribly complicated and frustrating.  There are many pitfalls that do not have to be experienced by simply asking for help from someone with experience.  CAPs has been working with crypto mining and investing since 2017 and is happy to help navigate these waters.
 

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